In Being Digital, published in 1995, Nicolas Negroponte states that ‘the global nature of digital world will increasingly erode former and smaller demarcation’. As in all other area of life, this has also come true for the art world with the arrival of Internet and WWW now posing numerous challenges to the conventional concept of art, art institutions and art market. The fast evolving digital technology and the ability to create collaborative and interactive art has further blurred the definition of art, the role of art, the concept of originality, copyright and ownership questioning acceptance in the art world. Digital art and art on the Internet has always been in the tension between the philosophy of the free information space and proximity to a commercial context.
The thesis was written as part of Master studies at Winchester College of Art, University of Southampton, England.
The intention in this dissertation is to investigate the impact of Giclée and the emerging inkjet print technology. The impact it has made on number of artists worldwide is discussed based on direct responses from artists, museums and other relevant sources. Adaptation of digital technology by artists challenges conventional conceptions and assumptions about work of art, re-questions the qualities of art, the concept of originality and acceptance in the art world.
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Mamta Digitised, How to?